From Quality Management to Student Loyalty: A Path Analysis of Value, Trust, Satisfaction, and Commitment in a PACUCOA-Accredited Philippine College
Keywords:
accreditation, quality management, perceived value, trust, student satisfaction, commitment, student loyalty, PACUCOA-accredited programsAbstract
This study explores how five areas of quality management instructor quality, curriculum quality, social environment quality, physical environment quality, and administrative quality relate to students’ feelings of value, trust, satisfaction, commitment, and loyalty. The research was carried out at a PACUCOA accredited private university in Davao City, Philippines, with 531 student respondents. Using multivariate path analysis, the study tested a model of direct and indirect relationships among these factors. Results indicated that curriculum quality and social environment quality significantly shaped perceived value. Physical environment quality and administrative quality significantly predicted institutional trust. Perceived value and trust then significantly influenced student satisfaction. Both satisfaction and trust significantly affected commitment. Finally, commitment, satisfaction, and perceived value were significant predictors of loyalty, while trust had only a marginal direct effect on loyalty. Indirect effects showed that quality management indicators shape loyalty through the pathways of value, trust, satisfaction, and commitment. These findings suggest that within the Philippine accreditation setting, focused improvements in curriculum and social environment, alongside infrastructure and administrative systems that build trust, are key strategies for strengthening student loyalty. The study offers practical guidance for strategic planning in newer accredited colleges and helps address the lack of empirical evidence on how quality management linked to accreditation influences student loyalty outcomes.
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Copyright (c) 2025 Jose Ma. Gonzales, Melchor Bombeo, Josefina Ortega, Joan Mae Espinosa, Bryan Alberto, Jose Rosener Guyano, Raymond Libongcogon, John Vianne Murcia (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
